Royal Pde. is born and bred in Melbourne, as am I, founder Wayne Joyce. I’m comfortable working independently or collaborating with good people.


After design school I leapt into the industry with all guns blazing, and have since had over 10 years working in small design firms, global ad agencies and everything in between. I specialise in brand ID creation and refreshing plus experience in campaign art direction, retail, typography, illustration and more recently digital.


My design philosophy is – Simple, clever solutions done with a high level of care and sophistication. You won’t see a list of awards or features on here, just work that people resonate with, work that improved businesses or increased a brand’s perception.


See for yourself or come and say hi.

Services —

Brand identity & development, Design, Illustration, Typography, Art Direction, Campaign Development, Painting, Digital, Packaging, Naming, Animation.