Coles Supermarkets – Royal Parade Creative
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Coles Supermarkets


Created at Whippet, AU.

As one of Australia’s largest retailers, Coles Supermarkets are always on the look-out to grow, improve, increase sales and remain a leader in the market.


I was part of the creative team that rolled out brand guidelines, campaigns and brand extension.


We gave their stores a fresh* look with a ‘market’ look and feel, including hand-crafted custom typography for pricing and product labelling, as well as store environment and navigation. Over the last 18 months this has been rolled out nationally.


*I would normally refrain from using this term but here, I think it’s appropriate.


Coles Supermarkets


Art Direction, Design, Typography