Nokia needed to launch themselves back into the smartphone market to compete with the rising popularity of iPhone and Android devices. This meant new phones, new technologies and a new marketing campaign.
Our role as a design team was to bring the new campaign to life with TV, outdoor, retail, experiential and everything else in between.
Not only that, we were in charge of the global retail ID, which not only dictated how a store looked, but also how consumers interacted and engaged with it.
Brand ID, Design, Illustration