Shoppolotto brand ID – Royal Parade Creative
portfolio_page-template-default,single,single-portfolio_page,postid-21674,,select-theme-ver-3.1,fs-menu-animation-underline,popup-menu-fade,wpb-js-composer js-comp-ver-,vc_responsive

Shoppolotto brand ID


Created at Whippet, AU.


Launched in 2015, ShoppoLotto quickly captured the imagination of its audience as a lottery with a difference – totally free for players but still giving away thousands of dollars every week.


The brand needed to be fun, bright and bold. Custom type and a vibrant colour palette was used to develop the logo. The brand came to life with an app, social media pages, website and a package which was mailed out to all winners.




Brand ID, Design, Illustration