Shoppolotto brand ID


Created at Whippet, AU.


Launched in 2015, ShoppoLotto quickly captured the imagination of its audience as a lottery with a difference – totally free for players but still giving away thousands of dollars every week.


The brand needed to be fun, bright and bold. Custom type and a vibrant colour palette was used to develop the logo. The brand came to life with an app, social media pages, website and a package which was mailed out to all winners.




Brand ID, Design, Illustration