The ultimate racehorse ownership experience

First Light Racing offer the ‘Ultimate Racehorse Owning Experience’, where individuals and groups experience the thrill of racing by owning shares in thoroughbred racehorses.

Growing year on year with a philosophy of selecting the best yearlings for all budgets, FLR owners celebrated 34 wins during the 2018/19 season, including the Group 1 VRC Oaks, Group 2 Wakeful Stakes, 11 city wins and earned over $2.1m in prizemoney.

We created the brand ID and guidelines for the brand, which included the stationery, web assets, racing silks and marketing collateral.